I have been creating customer-centric product experiences for 15 years.
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Much of my time has been focused on making complex enterprise ecosystems simple to use and easy to understand.
In my life outside of work I can be found taking off on a camping adventure, preparing for my next triathlon and spending time with my best doggo-buddy, Rux.
Please see my LinkedIn profile for more details about my past professional experience. To see a lot of dog photos and get a glimpse into my personal life, visit my Instagram
Design Philosophy
I am an advocate of and believer in design-led thinking and putting customer needs at the center of design and development. I believe that successful execution relies on lean, iterative and collaborative efforts from cross-functional teams. Good design and development decisions are backed by data and can continue to be measured. I know that a strong design team is able to evolve their process and adapt their approach based on the ever changing needs of a business.
Some of my tenets
- Design is a process – not a task
- Everyone owns and is part of the design process – not just designers
- For design to be successful it is crucial that engineers are involved as early in the process as possible
- Perfection is the enemy of progress (and isn’t actually possible)
- Quick wins are always possible
- Slow is fast and fast is slow – taking time upfront will always save time later
- The things people say are the problem are often times not the actual problem
- Unbiased interviewing, observation and active listening are very real skills
- Paper and pen is often more effective than a fully functioning prototype (and much cheaper)
- 90% of what a good product or UX designer does is never seen by end users but is just as important if not more so than the final UI
- Data is always available
- Good design is measurable
- Qualitative data is just as important as quantitative data – the real story often lies at the intersection of the two